Innovative market research

Interesting article written by Bob Kaden (the author of Guerrilla Marketing Research) about the need for innovative forms of market research to better describe and predict today's customer behaviour.

So let's get onto "ethnographic research, recall focus groups, focus group panels, consumer overtime behavior studies, observation studies, consumers as creative sources, and so on"...

The whole article is available (today) on http://www.marketingprofs.com/6/kaden4.asp.

Luca